Newsletter
Confessions of Moo Deng and 'Wear the World'
Plus Hennessy, Banco de Chile and more global greats
Below, we explore some great campaigns that broke across the globe in recent weeks, curated by Muse sibling Ads of the World.
Lifebuoy, ‘Confessions of Moo Deng’
MullenLowe Singapore introduces us to the world’s cutest hippo, who confesses that she’d hate to follow in her mother’s footsteps:
Borderfree, ‘Wear The World’
Borderfree’s in-house team invites us to imagine accessing fashion from top brands around the globe—without ever leaving home:
Banco de Chile, ‘Terms and Conditions’
Who knew banking could be so exciting? This campaign from BBDO Chile showcases experiences, sensations, emotions and benefits a person can enjoy when opening an account:
Bindu Fizz Jeera Masala, ‘Begin Again With Bindu’
Wirality Media presents this heartfelt story of a young woman unable to travel home for a festival, showing how a single sip of Bindu can bridge gaps in language, class and gastronomy:
Hennessy, ‘300th Anniversary: From Cork to Cognac’
This global campaign by ForceMajeure was launched to honor Richard Hennessy, the founder of Cognac Maison:
Bethover, ‘Flee the Fog’
Avidly depicts everyday scenes—like a forgotten office or café—where characters appear trapped in mundane routines. Ultimately, we learn that they literally have their heads in a cloud:
