Michael Rovner

Location • Title

New York • Creative Director, Writer

Portfolio

https://www.rovnerwriter.com

One-sentence bio

Egoless creative director/writer/mentor for all your advertising needs.

Creative philosophy or approach

Find the truth. Then tell it. And find a way to make folks give a shit. That helps.

Recent work I’m proud of

We made a 1.5 carat lab-grown diamond engagement ring from real Crystal Pepsi. And gave it away to one lucky fan who tweeted at Pepsi with their ideal proposal.

Link to campaign: https://www.rovnerwriter.com/pepsi

Recent work I admired

Who didn’t love the Jeep Bill Murray Super Bowl spot? Morons, that’s who.