Swatch

Over a Barrel? Seeking to Play in the Zeitgeist, Brands Absorb Culture Shocks
Cracker Barrel's new logo gets shot full of holes and scrapped; 'Old Timer' makes return
by John Geletka
For e.l.f., American Eagle and Swatch, Controversy Is All the Rage
Are brands deliberately baiting viewers to drive engagement?
by Natalie Kunstadter