Olympics

Creator Corner: Staples Baddie, Alysa Liu, Punch Monkey and More Standouts
Plus one embarrassing CEO flop
by Christine Champagne
How Alysa Liu, Elana Meyers Taylor and Other Olympians Use Their Socials to Boost Brands
Getting up close and personal yields seamless integration
by Shahnaz Mahmud
Mocktails Soar, Rambo Curls and More Timely Trends for Your Amusement
Plus: Finneas rocks a James Bond bash—just don't get mogged!
by T.L. Stanley
Eli Lilly, W+K Go Back to the Future for Olympic Push
An Eisenhower-era instructional film provides inspiration
by David Gianatasio
What AI Can (and Can't) Do for World Cup and Olympic Marketers
Leverage tech while maintaining emotional connections
by Lauren Milne
Super Bowl, World Cup, Olympics: Putting Fan Opportunities in Focus
How to make a lasting impact when it matters most
by Damian Bazadona
Phil Andrews of USA Fencing on Creating a School Dedicated to the Sport
Plus: His love of Football Manager and Any Given Sunday
by Amy Corr
Merch From Malibu Rum and Tom Daley Promotes Water Safety
Skimpy briefs support the Royal Life Saving Society U.K.
by Amy Corr
The Best Marketing Moments From the 2024 Paris Olympics
These innovative campaigns and tie-ins excelled
by Charell Star