2024 Lifetime Achievement Award

Frito-Lay

Frito-Lay Gives Fans a 'Taste of Super Bowl' in Pre-Game Ad
Starring Gronk, Marshawn Lynch and Troy Polamalu
by Amy Corr
Maybe You Should Leave Frito-Lay's Chips for Santa This Year
Kringle demands variety!
by David Gianatasio
PepsiCo's Chris Bellinger on Reacting Quickly to Cultural Moments
Benefits of having an in-house agency
by Muse
Frito-Lay Is Betting on Women's Soccer
The company is the Official USA Snack of the Women's World Cup
by Muse
Clio Sports Show
2 Minutes With ... Leslie Vesper, VP of Brand Marketing at Frito-Lay
On the success of Cracker Jill and sponsoring the FIFA Women's World Cup
by Muse
How Frito-Lay Develops Breakthrough Campaigns From Within
Highlights from the 2023 Clio Sports Marketing Summit
by Muse
Clio Sports Show
Spotify Immortalized Top Brand CMOs in Original Songs
Crank up these CVS, Indeed, Frito-Lay tracks
by David Gianatasio
Anthony Davis, King Bach, T-Pain 'Own Their Ridges' for Ruffles
First ads from the Frito-Lay brand in a decade
by David Gianatasio
The Return of the Politically Incorrect Food Brands
In a pandemic, sometimes it's the 'what' and not the 'why'
by Olaf van Gerwen
Lifetime Achievement Award Recipient