DraftKings Parties With Kevin Hart and His Famous Pals

Kevin Hart’s Super Bowl LVII party is just like yours or mine. 

Except that his guests include David Ortiz, Ludacris, Tony Hawk, Emmitt Smith, Julius Erving and Lisa Leslie.

Plus, this bash takes place during a half-minute Super Bowl commercial for DraftKings, with much of the celebrity chatter centered around free bets.

Developed with Hart’s production team, this marks DraftKings’ third straight year on the Big Game. What better way to celebrate than with lots of celebs and a Kev head made out of cheese? (Hawk steals the show, though. CAW! CAW!)

As the market grows at a rapid pace, sportsbooks make Big Game bids to stoke momentum and stamp their brand identities into the mainstream consciousness.

DraftKings is also teaming up with Molson Coors for a separate Super Bowl play, asking fans to guess the content of the latter’s “top secret” commercial for a chance to win cash. Meanwhile, NFL great Rob Gronkowski headlines a kicky live event during the third quarter for DK archrival FanDuel.

CREDITS

AGENCY: DraftKings
Stephanie Sherman – CMO
Joshua Levin-Sherz – VP, Channel Marketing
Ethan Shibutani – Director, Growth Marketing
Michael Shonkoff – VP, Agency and Brand
Steve Baker – Senior Creative Director
Matt Zaifert – Associate Creative Director
Dan Winske – Lead Art Director
Sam johnson – Sr Art Director
Todd Buckholt – Sr Copywriter
Kelsea Ashworth – Sr Designer
Derek Kunze – Motion Graphics Designer
Mary Hanifin – Executive Producer
Jake Williams – Senior Producer
Liza Near –  Business Affairs
Andrew Schiel – Senior Manager, Brand
Katie Stepansky –  Brand Manager
Sarah Juselius – Sr Director, Creative Ops
Brittany Allen – Sr Manager, Program Management, Creative Ops
Carly O’Hare – Sr Project Manager, Creative Ops
Justin Segal – Consumer Product Marketing Manager
Rachel Goldman – Senior Manager, Business Development
Billy Austin – Senior Associate, Business Development
Cory Wentworth – Senior Associate, Talent & Influencer Partnerships
Stephen Miraglia – Senior Director, Communications

Director: Max Gutierrez 

Creative Concept: DraftKings 

Production: Hartbeat 
Brian Price – SVP, Head of Branded Content & Creative Strategy
Tina Maher – VP, Integrated Marketing & Brand Strategy
Ty Walker – SVP + Head of Production
Michael Rodriguez – Branded Content Producer
Brittani Warrick – Director, Social Media
Ramukai Jalloh – Sr Manager, Social Media
Peter Sanchez – Line Producer

Editorial/Post Production:
Editor: JJ Lask
Assistant Editor: Christian Frahme
Producer: Ingrid Nunn
Executive Producer: Zeke Bowman
Managing Partner: Zarina Mak
Flame Artist: Stephanie Isaacson
Finishing Producer: Yoko Lytle

Audio: Hifi Audio
Engineer: Jesse Marks
CEO/Executive Producer: Jack Bradley
Producer: Jack Kaplan

Color: Company 3
Colorist: Tim Masick