Best Big Game Dancing Tongue? It's Coffee Mate!
With a silly tune by Shania Twain
Which brand will take home the 2025 Super Clio for the Big Game’s best ad? We’ll find out on Feb. 10.
Yesterday, Pringles unleashed flying mustaches in a Super Bowl commercial. Not to be outdone, Coffee Mate is dispatching a dancing tongue into the Big Game.
This budding star busts moves to a tune by Shania Twain: “Gimme cold foam! I’m a dancing tongue, and I like the taste of cold foam.”
Guess they want to generate word of mouth. (You preferred “budding star”?)
The work, developed by Wieden+ Kennedy New York, hypes Cold Foam Creamer. Dan Streit directs in superbly sophomoric fashion. It’s so ridiculous. In a good way? Probably. (This isn’t even the brand’s weirdest work. No vampires, yetis or gods in the whole 30 seconds.)
“The ‘Gimme Cold Foam’ song is all about embracing your inner pop star and the energy that comes along with taking that first sip of something spectacular,” Twain says in press materials. “As someone who is coffee-obsessed—it’s gotten me through plenty of late-night tour stops over the years—Coffee Mate Cold Foam Creamer is my favorite way to add a little party to my cup.”
Oddly, they didn’t send quotes from the tongue. Let the slimy dude speak up!
