World Cup: Lego Drafts Messi, Ronaldo, Mbappé, Vini Jr.

Fusing 2 forms of play

Is immortalization in Lego form the new Wheaties box for athletes? That just might be the case. After all, Lego’s way more of a cultural driver than the beloved cereal these days. And sports itself is a creative form of play that feels especially in sync with the Lego ethos.

All of which brings us to the FIFA World Cup coming to North America this summer. Lego’s celebrating with mini figures of the game’s top stars.

Kids (and kids at heart) around the globe will be building, collecting and displaying Cristiano Ronaldo, Kylian Mbappé, Lionel Messi and Vini Jr.:

This one’s an epic no-brainer. It fuses the global World Cup spectacle with Lego’s special mojo.

“It’s a fun way to share my journey and my passion,” Mbappé says in press materials. “If it can inspire young people to believe in their ambitions, build their own path, and enjoy creating along the way, then that’s a true victory.”