NFL Fans Get DoorDash Advice From Grumpy Bill Belichick

The legendary NFL coach won’t let you drop the ball

Bill Belichick brings his signature coaching style to … food recommendations? 

DoorDash has partnered with the legendary NFL coach for a campaign spanning TV, digital and social. 

Belichick delivers advice in a series of shorts, noting fans have “dropped the ball” when it comes to having fun on game day.

His pearls focus on things like good eats—chateaubriand, barbecued pistachios, mashed potatoes and more. He also reveals how to rally the crowd during half-time: “You could say ‘Let’s party.'”

He says it gruffly. Classic Bill.

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The “Fan Coach” push features various touch points, including brand partnerships, interactive social engagement with fans, influencer collaborations and more. 

DoorDash’s campaign also includes a giveaway. Users can ask a question on X and TikTok using the #FanCoachSweeps. Belichick will respond and participants will get a chance to win a limited-edition hoodie and $50 DoorDash gift card. 

Superette, the creative studio at DoorDash, handled the work.