FKA Twigs Gets Physical for On Sportswear

Because 'The Body Is Art'

You’ll perspire just watching FKA twigs in constant motion for Swiss sportswear brand On.

She directed the :60 below, which is set in a sleekly futuristic warehouse.

There’s no overt branding, just intense, rhythmic moves from Twigs, Paralympic wheelchair athlete Léa Bayekula, pro bodybuilder Michelle Mensah and dancer Nana Yaa.

“I’m drawn to bodies that do something—bodies shaped by purpose, by movement, by life,” Twigs says in campaign materials. “Strength becomes art. It’s about pushing personal boundaries, redefining beauty through function and celebrating what the body can do. Movement isn’t just performance. It’s expression, power and transformation.”

Specifically, the film hypes On’s spring/summer training collection with memorably minimalist style.

Jordan Hemingway provides campaign photography:

On’s all about sweaty celebs the days, previously staging an air tennis match between Zendaya and Roger Federer.