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Brands Large and Small Show the Knicks Some Love in Run-Up to NBA Finals
With Nike and Air Jordan, plus lots of local eateries
The New York Knicks are making an epic return to the NBA finals after a 27-year drought. They’ll meet the winner of the ongoing Oklahoma City Thunder vs. San Antonio Spurs series. The Knicks pride felt across the city’s five boroughs, and beyond, is palpable. Naturally, brands are showing the NYC hoopsters major love.
We rounded up some of this deeply felt affection below—and remember to check back, because we’ll be adding to the tally (like putting more points on the board). UPDATED: June 2
Air Jordan, ‘Knicks’
It’s been said that the OG Air Jordan 8 “Knicks” shoe was created to remind the basketball world of Michael Jordan’s reign—particularly the way he manhandled the Knicks year after year. But, as the team makes it way to the 2026 finals, these sneakers have been referred to as a “Tribute Pair.”
Pat’s King of Steaks
Frank Olivieri, whose family apparently “invented” the Philly cheesesteak, served up the famous sandwich sporting a Knicks shirt—actually a “Philly Sucks” tee. The N.Y. squad decimated the Philadelphia 76ers in the playoffs.
Peter Pan Donuts
The Brooklyn-based pastry maker sprinkled some of its tasty treats with the team’s signature blue and orange colors.
Dumbo Ice Cream
Also in Brooklyn, this frozen-treats joint honors the Knicks with a Mango and Superman shake—signature team colors, of course, topped with orange sprinkles.
Marvel Frozen Dairy
And speaking of sprinkles, Marvel Frozen Dairy in Queens, N.Y., whipped up a very special ice cream cone to celebrate.
@marvelfrozendairy LETS GOOOOO KNICKS!!!! Blue and orange sprinkles available for a limited time… 💙🧡 #marvelfrozendairy #knicks #foryou ♬ Theme From New York, New York – Frank Sinatra
The Village Creamery Sweet Shop
More sprinkles, this time from an eatery in Valhalla, N.Y., that specializes in waffle cones.
Nike Air Force 1, ‘NYC Knicks’
Nike has also created these sneakers, in orange with the signature swoosh in blue, to honor the team as they make their way to the finals.
Faherty Brand
Faherty created a dedicated page encouraging Knicks fans to wish the squad well via video as the days get closer to the final. Faherty will select the 11 best for posting and prizes. The top entry will win an autographed basketball from Jalen Brunson.
NYC Subway
Mass transit is demonstrating its support with several subway entrances getting a temporary makeover. You’d normally see the train line letters or numbers to guide you on your journey. Now, they’ve been replaced with a certain team’s name in blue and orange. Trains rock “Go Knicks” on some of the windows. What’s more, comedian Tracy Morgan, Brooklyn’s own, recorded a message for the MTA: “Orange and blue skies, baby!” encouraging fans to take public transportation to games and watch parties around the city.
SLAM Magazine
Around almost as long as the Knicks’ drought, the vaunted “Bible of Basketball” just showcased the team. Fans can order a copy of the mag, as well as with a protective hard case or in a glass picture frame, as well as a tee with the mag’s cover.
