Defending the Evolving Artistry of GenAI 

Human are still in the driver's seat

As I watch technology transform every corner of our lives, it’s impossible not to notice how AI is revolutionizing the art world. From generative art to AI-powered storytelling, the creative field is shifting rapidly, and it’s fascinating. But as we progress, the discussion and vitriol around AI and creativity is growing. AI artists are taking flack, but why? The pressing question: Is AI the artist behind the creation, or is it merely a tool in the hands of creators?

At its core, AI is just that—a tool. Unlike us, it doesn’t dream up new concepts, nor does it feel inspiration. Instead, it processes vast amounts of data, finds patterns and generates output based on what it’s fed. It’s not creating art independently; it needs human direction and intention. The artist’s vision remains central, reminding us that real creativity comes from the human spirit. If we start thinking of AI as the artist, we risk overlooking the true creativity behind these works.

Think about Photoshop. We don’t say that Photoshop created an image, but rather that an artist used Photoshop to craft their vision. Similarly, AI doesn’t create art on its own; it needs us to guide the process. What AI does is simplify tedious tasks and offer different options. It visualizes our ideas and speeds up the grunt work. This allows artists to focus on their projects rather than the mechanics and details of creation.

Some fear that AI will replace human artists, churning out soulless, cookie-cutter content. But AI is not a substitute for human imagination. In fact, it enhances it. AI can act as a creative partner, helping artists think bigger and work faster. Just as photography initially sparked fear before becoming a distinct art form, AI allows us to explore new artistic possibilities that could defy traditional norms.

It’s easy to get caught up in AI’s capabilities, but we must remember that humans still sit behind the wheel. That blinking prompt is as intimidating as a blank canvas. With all of AI’s myriad possibilities, where do you begin? How do you use the tools to surprise, to captivate, to solve a brand problem in ways that foster connection?

The idea that AI could replace human artistry misses the point. It’s a partner that helps us stretch the boundaries of what’s possible. We created AI; it didn’t create itself. All the knowledge it has, we gave it. Its output, no matter how complex, are still grounded in our original input.

Without the creative innovators that are exploring and stretching all that is possible with AI, we become the luddites of today. Instead, let’s celebrate the innovators. Let’s applaud the AI artists who are coming in from so many different backgrounds and are blending their various skill sets with the tools of tomorrow.

AI isn’t the artist. It’s the brush we use to paint new possibilities. And in that role, it’s revolutionary.