Newsletter
Events
McDonald’s Rolls With KPop Demon Hunters
Meals based on the Netflix sensation make their debut
It’s time to pick a side with the launch of KPop Demon Hunters meals at McDonald’s. “Team Saja Boys” and “Team Huntr/x” feature spicy McMuffins, hash browns, McNuggets, special sauces and drinks.
Each meal comes with a custom card featuring Derpy and a QR code that unlocks additional content from the Netflix hit.
A :30 from Wieden+Kennedy New York shows how quickly fan loyalty can sway:
“The goal was to transform fandom into active participation,” says Bowook Yoon, art director at W+K. “In various media, bands attempt to persuade fans to try their specific meals. By using McDonald’s as the battleground, each interaction—from ordering to unlocking content—serves as an engagement point with the rivalry. This establishes a continuous loop where physical actions lead to digital experiences, and digital experiences encourage physical actions.”
Stateside, meals are available through April 26 and globally can be found in Canada, Australia, New Zealand and several Latin American countries.
“KPop Demon Hunters sits at the intersection of music, bold storytelling, and a passionate global fandom. McDonald’s deep cultural roots and global reach made them a natural partner to bring that energy to life beyond the screen,” adds Magno Herran, VP of global brand marketing and partnerships at Netflix. “Together, we created a campaign that not only celebrates the film, but invites fans to step into its world in a way that feels playful, immersive, and unmistakably of the moment. Let the battle for the fans begin.”
