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O2 Says High-Speed Wireless Is Just Like Oxygen
Plus more great work from Europe
For U.K.-based broadband and mobile provider O2, VCCP-conceived “First Breath” makes an emotional case for the importance of … oxygen? This is then linked to the importance of high-speed wireless connections by association (you know, because “O2”). We’re not sure how we feel about this, nor about that murky “We exist to help you live” statement. In any event, nice try linking something crucial to life on earth with being perpetually digitally connected, whose value right now is kind of a toss-up for us.
In “A Love Story with a Fairy-Tale Flavor Twist,” Ogilvy Greece outfits Knorr Cubes with illustrative whimsy. Each pic turns a fork-twist into something that evokes some beloved tale or trope from childhood. The one below is very “Lady and the Tramp.” See the rest.
There’s a very close relationship between advertising and music; directors often dabble in both. There’s something flippantly subversive ad-land about the music video for “The Bog Body,” created for Swedish post-punk band Viagra Boys. Dark comedy master Eoin Glaister summons intricate prosthetics and wild, Exorcist-level physical performances to bring an actual bog body to life—and to fame! As all bog bodies deserve. “I love bog bodies. I’m obsessed,” Glaister reports. “Thank GOD someone finally wrote a song about one. Dream gig really, got to spend the day in the pub with my mates watching a Bog Lady dance to one of my favourite bands. Mammoth effort from an extraordinarily talented bunch. Up the Bog!”
Enjoy the trip.
Angela Natividad is the European markets editor at Muse by Clios. She also writes about gaming and fashion, and whatever else she’s interested in, really. She’s based in Paris and North Italy, so if you’re local, say hi. She might eat all your food.
