Newsletter
In 'The Window,' John Lewis Looks Back on 100 Years
Plus Ikea and more great work from Europe
“The older I get, the less I know.” John Lewis and Saatchi in London reflect on the store’s 100-year history in “The Window.” This isn’t a brand retrospective, per se; sometimes the narrative feels like a person talking about herself, or about the past. Sometimes it feels like JL reflecting on what it’s seen unfolding over time just beyond the glass. It’s beautiful work, taking us from World War II—when the Oxford Street location was a temporary bunker, hit during the Blitz—all the way up to the present.
“Sleepfluencers” finds Ikea in Sweden turning homes into adspace. This brainchild of Åkestam Holst NoA showcases special roller blinds the brand distributed free of charge, allowing people to sleep in the comfort of complete darkness. The catch? The other side of the blinds features an ad … for those who haven’t hit the sheets yet.
Animals are gay. Well, some of them are. But the gay ones are the stars of “Rainbow Wool.” German lifestyle influencer Bill Kaulitz headlines the work, inviting you to sponsor your own gay sheep or just buy some woolies. Brought to you by Serviceplan.
We’ll wrap with Sid Lee’s opening work for McDonald’s Ligue 1 channel: “Football. But French.” Note they’re talking about soccer here. The film features a bunch of fans who kidnap a British soccer enthusiast and give him the full French soccer experience, via Marseille, en route to the Arc de Triomphe, with a drop in Monaco. Pretty sure the guy has PTSD by the end of it.
Angela Natividad is the European markets editor at Muse by Clio. She also writes about gaming and fashion, and whatever else she’s interested in, really. She’s based in Paris and North Italy, so if you’re local, say hi. She might eat all your food.
