Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!

Why live service games should take cues from Nike, not a blockbuster movie

by Dylan Fauss

What we've lost in our now-prescripted lives

by Martin Bihl

Better data and targeting aren't far off

by Zachary Stubblefield

Finding new ways of speaking without changing the essence

by David Bernstein

Doing great work is critical, but it's not enough

by Tom Denari

3 lessons from my life among the swells

by Jacqueline Thompson

How we all might navigate 2021

by Mordecai

You'll have to think more broadly to connect with diverse consumers. Here's how to do it

by Obi Omile Jr.

It's time for action, not PR

by Qadree Holmes

A long-term view that values stakeholders over shareholders

by Kate Watts

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