Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!

How Beer Advertising, Once the Industry's Gold Standard, Can Get Its Mojo Back
Insurance campaigns point the way
by Madison Giller
Ad Folks, Stop Waiting for a Publisher's Blessing. Write Your Damn Book!
Hybrid publishing can offer the best of both worlds
by Douglas Quenqua
How to Embrace Your Creative Demons in the Drive for Success
Imposter syndrome not only hinders personal advancement, but also team progress
by Manuel Reinher
Read All About It: Catalogs Are Hot Right Now
Old school but up to date
by Heidi Waldusky
From HP to MIT, Brand Films Fly High at Major Festivals
Screen time is prime time for reaching your audience
by Marcus Peterzell
How Teenage Fanfic Drove Vera Bradley's Y2K Nostalgia Play
With Devon Sawa on board, it's like 2002 all over again
by Craig Allen
Is Ad Biz Rediscovering Its Voice in AI's Uncanny Valley?
Glimpses of a new creative territory that exists because of what AI characters are and what they are not
by Craig Elimeliah
Over a Barrel? Seeking to Play in the Zeitgeist, Brands Absorb Culture Shocks
Cracker Barrel's new logo gets shot full of holes and scrapped; 'Old Timer' makes return
by John Geletka
For e.l.f., American Eagle and Swatch, Controversy Is All the Rage
Are brands deliberately baiting viewers to drive engagement?
by Natalie Kunstadter