Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at [email protected]!

Innovative plays from Twix, Skittles and Newcastle

by Tomás Gianelli

Maybe it's time to make your brand famous

by Graham North

Great storytelling thrives on the ‘record scratch’ moment

by Mark Grande

There's a danger of diluting the shared experience

by Brad Jones

Why not party and date like it's 1999?

by Leslie Richin

You get what you pay for—and that's a good thing

by Bryant Kohler

Appointment TV on a global scale

by Jac Mansour

If they can meet the big moment

by Tirris 'Ty' Gates

The approach and execution were way off brand

by Oli Bealby

'Operation Bluebird' spreads its wings

by Leslie Richin

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