Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!

Omnicom Ushers In a New Era for Brands and Talent
Clarity's coming for an industry in flux. Here's a survival guide
by Graham Douglas
As Omnicom and IPG Combine, the Definition of Creativity Evolves
It’s more than a merger. This is a system reset
by Ben Williams
Why Creative Agencies Lost—and What They Must Do to Start Winning Again
Media shops provide scalable lessons
by Craig Elimeliah
Reintroducing an Icon: The Studio Museum in Harlem
A look inside the campaign focused on transformative art and culture
by Cass Cruz
Your Comms Team Isn't Your Airbag. It's Your Engine
Meet people where they are, add value, make it travel
by Randa Stephan
Inside the Most Grinchly Campaign of the Season
How Asda and Lucky Generals rolled green for the holidays
by Nick Bird and Lee Smith
This Funny Film Shows What Happens When an AI Voiceover Goes Ridiculously Wrong
'Vince' tells a (more or less) true story, not for the faint of heart
by Lindsay Eady