The Clio Awards Ceremony 2025

Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!

A Letter to the Industry: Why Advertising Matters
And how to save it with creative technology
by Mike Barrett
Everything Is Narrative, and Narrative Is Everything
How to make your story an interesting one
by Gabriel Lichstein and Jennie Chamberlain
What I've Learned From Being at One Agency for Eight Years
Opportunities come up. But in this industry, the grass isn't always greener
by Andrew Gall
How We Turned Sir Geoff Hurst's Memories of the 1966 World Cup Final Into an NFT
'The Everlasting Memory' will raise money for Alzheimer's charities
by Dom Goldman
Clio Health Champions 2025
Virginia is for Lovers, not Political Agendas
A look at the ethics of politicians promoting state tourism during election season
by Rachel Scott Everett
What Household Name Brands Can Learn From Iconic Guitars
Play that beat of authenticity and passion
by Dave Timothy
6 Things You Didn't Know About the Metaverse
Some indispensable beyond-reality facts to help you on your journey
by C.J. LongHammer
Clio Health Champions 2025
Why Would Anyone Want a Full-Time Creative Job?
Freelancing looks really appealing to Gen Z ... so how can agencies get them to stay?
by Parker Sims
Sound On in the Metaverse: Why It's Just the Beginning for Virtual Concerts
What the future holds for artists, brands and platforms
by Emma Chiu
Data in the Land(s) of Web3
Getting prepared for a journey full of surprises
by Andrea Cook
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