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Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!

Is It Time for Your Brand to Return to Its Roots?
Three questions to ask before bringing your audience down memory lane
by Malex Salamanques
Lessons in Copywriting From a Good Wedding Speech
Navigating comedy, drama and everything in between
by Josh Womack
Kate Bush and the Lost Art of Imaginative Storytelling
What we can learn from the singer's artistry
by Michael Alhadeff
TV Shows Have Never Looked Better. TV Ads Haven't Kept Up
The widening gap in production value has real consequences for your brand
by John Long
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To Design for All, We Must Design From the Margins
True inclusivity means centering marginalized communities in the design process from inception to production
by Erynn Hughes
My DIY Ad School Journey Through Covid-19
How I found top-level training at half the price of a portfolio school
by Todd Konrad
Creativity Isn't Magic, and That's a Good Thing
Demystify the process and anything can happen
by Nate Spees
Lifetime Achievement Award Recipient
3 Reasons Your Brand Needs a Character, and How to Deliver
Embrace the power of cool, cute and funny
by John Cornette
How to Make Animated Characters That Get Under Your Skin
Tips for getting the most from your creation
by Martin Allan
From Cult to Culture: It Isn't Just About Positioning
How culture branding impacts our work
by Matt Ferebee
Lifetime Achievement Award Recipient