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Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!

Why Some Brands Are Doing TikTok Wrong—and Steps They Can Take to Ace the Platform
It's not just another channel—it's a new medium entirely
by Michelle Nguyen
MullenLowe Takes Us Inside Its Global Rebrand
'The new logo doesn't live by the rules of logic'
by João Paz
The Barbecue Test: Lighting a Cultural Spark Across Healthcare Ads and Creativity
Innovative solutions hold the key to making campaigns more relevant
by Bernardo Romero
How 10 Years as a Rugby Referee Prepped This CEO for the Global Business Arena
His rough-and-tumble lessons proved priceless
by Andrew Nugée
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The Diversity Option: Why It Could Widen Your Lens
'Include directors you are genuinely curious about, not just because they check a box'
by Kelly Bayett
Advertising to Queer Folk: Pride Month and Beyond
A crash course in effective LGBTQ+ marketing
by Paul LaFleur
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