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Pinkies out for that 'La Dolce Velveeta' lifestyle
Chain's stuffed animals star in whimsical spot promoting it
Tallboys of flavored water vs. gnarly grossness
Plus, the challenges and opportunities in branding and partnerships
Plus, how the lines between health and other industries are blurring
Creative from Mother London is au naturel in every way
On Takashi Murakami, Tyler Durden, and the Truth anti-smoking campaign