Resh Sidhu is executive creative director at Barbarian. She joined the agency in 2020 from AKQA, where she was group creative director across London and New York. She now leads Barbarian's creative department across content, design, product and service innovation, and creative technology.

Previously, she served as creative director of the VR studio at Oscar-winning visual effects studio, Framestore. Her past clients include Nike, HBO, Warner Bros, Xbox, Playstation, Volvo, L'Oréal, Coca-Cola and Google.