Watch a Hunky Scientist Recharge Duracell's Creative Batteries
Holiday hijinks from VaynerMedia
Meet the Duracell Scientist. He’s a hunky brainiac, ready to pump up your holidays with a special blend of nickel and lithium.
Didn’t see that coming, did you?
The bespectacled boyo in a lab coat makes quite an impression. He’s all about batteries (d’uh), lifting heavy stuff (why not?) and putting clueless shoppers in their place (dad had it coming):
Nice flex, Duracell.
This marks VaynerMedia’s debut for the brand, and represents a change of pace. Duracell’s traded in yuletide tropes of late, with Rudolph Reindeer and related cuteness.
Those ads were fine, but nothing special.
Mr. Scientist seems more Gen Z-focused and memorable. The tagline, “Built Different,” recalls Apple’s famous slogan of yore. And that’s a plus. Probably.
Silly self-awareness is always merry and bright. Such stuff makes for shareable social stocking-stuffers, too.