Toyota Puts On the Dog in a Big Way for HiLux

Pups propelled by a CCR track

You used to be so loyal, dog!

In the shaggy spot below, bowsers abandon their owners’ SUVs to ride in the cargo bed of a Toyota HiLux.

The shots of pooches aplenty packed in the pickup don’t exactly look … real. But they’re fun visuals that gain considerable momentum from a version of CCR’s “Up Around the Bend” on the soundtrack.

“We wanted to celebrate that loyalty and have a bit of fun with it,” says Mandie van der Merwe, CCO of Saatchi & Saathci Australia, which developed the campaign. “In our film, even the most loyal sidekicks ditch their owners for a ride in a HiLux. And honestly, Aussies will find it hard to argue with their taste.”

The work broke this week across Australian TV, OOH, digital, radio, in-store and social channels.