Experian's Really Big Shoe Leads Our 5 Ads of the Week

Plus: Almond Breeze, Miller Lite, Farber, Achieve Life Sciences

THE BEST: Experian Rescues a Family That Lives in a Dirty Old Shoe
A family trades an outsized high-top for a high-rise cowboy boot in this visually vital take on a famous fairy tale. BBH London created the eye-catching concept and Tom Noakes directed through Business Club.

And in no particular order…

Jonas Brothers Battle AI Slop for Almond Breeze
Is Nick real? How about Joe? Kevin’s probably always been AI-generated. Campaigns skewering tech and ad tropes are nothing new. But this effort from McKinney and CYLNDR Studios is especially well done with sharp writing and appealing (shirtless) performances.

Health Appeal Smokes Vintage Cigarette Ad Tropes
Another play on marketing tropes, this one by biotech firm Achieve Life Sciences and GS&P. They made posters in the style of 1950s and ’60 cigarette ads with snarky headlines like: “Willpower. It’s a mighty fine way to quit smoking.”

Christopher Walken, Miller Lite Push for People to Meet IRL
When the Walkenator tells you to go out and meet people, your feet start moving. When he tells you to spring for a Miller Lite, ditto. We’d buy Chris a beer any time. From Leo Chicago.

Farber Says: Break Up With Your Debt for the New Year
IRL, significant others can run up the bills and leave you broke. Here, they’re actually made of overdue creditor notices and demands for payment. Great suit design in fun work by The Local Collective.