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Netflix Swims Away With Ad-of-the-Week Honors
Plus: SickKids, Amazon, Xfinity, Verizon ... and the Clio Awards
Here’s a rundown of the week’s best work, ranked by the Clios’ staff.
Bestie: Astronauts, Vampires and Adorable Amphibians Can’t Get Enough of Their Favorite Netflix Shows
Mother explores the intensity of fandom in three different settings: outer space, a vampire’s neighborhood and a fancy fish tank. All three spots slap, but the Bridgerton-besotted aquatic salamander swam (and walked!) into our hearts. From Netflix’s Brand Creative Studio and Iconoclast directors Vania Heymann and Gal Muggia. Read More and view the others here
2. Turning Donors Into Lifelines for SickKids Hospital
IV lines become symbols of life across time and space, aiding a young girl in her fight for survival. TBWA\Canada crafted this artful donor appeal with director Nico Perez Veiga from Iconoclast-Merchant. Powerhouse imagery helps it rank among the best health and wellness ads of the year. Read More
3. Amazon’s Christmas Epic Is all About the Journey, Not So Much the Destination
The Beatles’ “Golden Slumbers” propels the retail kingpin’s short film, titled “Joy Delivered.” The track’s sleepy fairytale quality matches the snowy scenes from Amazon’s in-house team and Smuggler director Mark Molloy. Read More
4. In Xfinity’s Holiday Spot, John C. Reilly Wants You to Savor Every Moment—IRL, Not Online
The Oscar nominee plays a ghost in this Dickens riff about looking up from your damn screens and enjoying the holidays IRL already. From Goodby Silverstein & Partners and O Positive director Jim Jenkins. Read More
5. Martin Short Elfs Himself for Verizon and We’re So There for It
Marty just dominates this Santa’s Workshop spoof, chewing scenery like he’s gobbling down a holiday meal. From The Community and directors Jocelyn DeBoer and Dawn Luebbe. Read More
Special Mention: The Clio Awards Painted a Guy Gold in Its 2027 Call for Entries Campaign
We love our own work—deal with it! Srsly, this one’s good as gold. Beyond Studios exec and social-media star Cole Poska glitters in the central role. He showered after the shoot (probably). Read More
