Mondays at Work Don't Suck So Much Thanks to the Nissan Murano
Ride along with TBWACD and Wayne McClammy
So, how was work on Monday? Anything interesting happen at the office?
For instance, did every last member of the staff follow you out the door and down the staircase, seeking your guidance and approval on pending projects?
Maybe they shouted and emailed for your attention once you got inside your 2020 Nissan Murano mid-size crossover? Or draped a huge banner with third-quarter sales projections across the side of a multi-story parking garage? As you drove home, did they pull up beside you in a mobile conference room, eager to share updates and ideas?
If you experienced all that, you’re clearly the boss depicted in “Mondays,” a lively new Nissan spot from TBWAChiatDay New York and director Wayne McClammy, so you already know how the story goes. The rest of you can watch the commercial and find out if some measure of work/life balance awaits at the end of the road:
The ad continues the vehicle-as-oasis trend Nissan explored in a spot that positioned its Rogue SUV as a safe haven in a world where literally everyone is on their phones, and revisited for the Versa subcompact, albeit with a different vibe. Similar themes surfaced in this offbeat distracted driving PSA from New Zealand.
As for our seemingly indispensable exec, a word of advice: Delegate!
CREDITS
Nissan “Mondays”
Agency: TBWA/Chiat/Day NY
Chief Creative Officer: Chris Beresford-Hill
Executive Creative Director: Al Merry
Creative Director: Aste Gutierrez
Creative Director: Mike Blanch
ACD / Copywriter: Holden Rasche
ACD / Art Director: Ashley Veltre
Head of Production: John Doris
Executive Producer: Christian Busch
Managing Director: Scott Kavanagh
Business Lead: Parker Collins
Business Manager: Natalie Otsuka
Associate Business Manager: Sarah Hoffmann
Senior Strategic Planner: Melissa Panasci
Senior Integrated Business Affairs Manager: Felicia Simmons
Production Integration Director: Andy Galvin
Product Integration Manager: Christian Uka
Project Manager: Greg Dzurita
Nissan USA
Vice President, Nissan Marketing Communications & Media: Allyson Witherspoon
Director, Marketing: Erich Marx
Senior Manager, Brand Marketing: Scott Traynor
MarCom Senior Planner: Ken Davis
MarCom Senior Planner: Jennea Lee
Production Company: Hungry Man
Director: Wayne McClammy
Director of Photography: Christian Sprenger
Managing Partner/Executive Producer: Kevin Byrne
Managing Partner/Executive Producer: Mino Jarjoura
Executive Producer/Director of Sales: Dan Duffy
Executive Producer: Caleb Dewart
Head of Production: Marian Harkness
Producer: Rick Jarjoura
Production Supervisor: Yuki Wakano
Edit: NO6
Editor: Jason McDonald
Assistant Editor: Aaron Castro and Max Redinger
Managing Director: Corina Dennison
Producer: Laura Molinaro
Post/VFX: The Mill LA
Chief Creative Officer: Phil Crowe
Executive Producer: Anastasia von Rahl
Producer: Melanie Roy
Production Coordinator: Will Tyler
Color: The Mill NYC
Colorist: Mikey Rossiter
Music
Composer: Spoon “I Turn My Camera On”