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Ludacris Riffs on His Name for Bayer's One a Day
Social-first ads lampoon wellness extremes
A health routine that involves drinking 25 gallons of water a day and rocking a $10,000 red-light mask sounds … ridiculous? excessive? farcical? Just can’t think of the word. Maybe a certain brandtastic rapper can help. He’s headlining social clips from McCann New York backing Bayer’s One a Day multivitamins.
“Consumers today are inundated with complicated wellness routines and ever-changing health trends that can make taking care of yourself feel overwhelming,” says Lisa Perez, GM for Nutritionals at Bayer Consumer Health N.A. “We wanted to have fun while reminding people that supporting your health doesn’t have to be complicated.”
Ludacris is always hugely amusing and likable in ads. The name joke’s tired. But why mess with a classic?
Below, he plays both himself and a goofy nutrition coach. (Nice wig.)
