Fiverr Drops Splashy AI-Generated Ad to Promote Freelancers With AI Expertise

'Prompt and Punishment' packs a ton of marketing and meme references

Meet Garry. Or should we say “GAIrry?” He’s the main character in Fiverr’s 90-second all AI-generated ad that was created using prompts from freelancers on the platform.

An AI skeptic, Garry invites AI pros to come for him. Soon, he becomes marketing news and meme moments. These include the Nicki Minaj stiletto challenge and whether Jack could have survived on that door with Rose. Also: a sacrifice for the Children of the Corn and getting buried in cement, among others. 

The spot even finds Garry getting hit in the head with a sex toy at a WNBA game. But he does not venture into Sydney Sweeney good jeans territory.

The ad closes with an exhortation for users to “Put the pro in prompts” by hiring AI experts.

“Knowing the high level of AI talent among Fiverr’s freelancers, we initiated the campaign in order to ‘walk the walk’— let AI directors from Fiverr edit, prompt, and direct our ad,” says Nir Refuah, CD at Fiverr. “The creative concept, which talks about the god like powers AI experts possess, is also supporting that mechanism. We used several AI tools and editing software to combine the generated content. The engine we used the most in this production was Google’s VEO3.”

It’s running solely on social media. For Love Island fans, Fiverr notes that they’ll have a fresh video ready after Thursday’s reunion.

“While the creative concept and script were written in-house, 4 different freelancers were producing the ad, including the directors Tal & Noam, and sound mix and color correction were made by freelancers as well,” Refuah tells Muse.