Apple Doubles Down on the Joys of an AI World

What could possibly go wrong?

Lazy, forgetful humans, never fear! Apple Intelligence—the company’s vaunted AI implementation for its latest iPhones and iPads—will make you look way more capable and caring than you really are.

O Positive’s David Shane delivers a pair of :60s on this theme. One’s funny, one tugs at the heartstrings.

First, we get some chuckles when a white-collar schlub gets a digital assist putting words together:

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So, now everyone can write well. Guess my job’s not threatened at all.

Next, AI produces an extra birthday present for dad:

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I like that one better. No need to spend money for a real gift.

Breaking today, the ads—with Krizz Kaliko’s “Genius” bopping hard on the soundtrack—follow Apple’s AI flight from last month starring Bella Ramsey.

Those vibed kind of kooky. These feel more mainstream. That’s probably wise, given that AI still ranks as a hot-button topic.

For wilder stuff—like burning clowns—check out the company’s promo for iPhone’s filmmaking features. Or this Hollywood-style Vision Pro epic set aboard a sinking WW2 submarine.