You Need to See the Goat in This Unhinged Viator Commercial

Behold, the G.O.A.T. among goats!

We’re talking about a crazed cliff-dwelling critter determined to dislodge two unfortunate travelers from their very precarious handholds. This thing’s scream is the stuff of nightmares!

Agency Fig unleashed the beast in a :30 touting TripAdvisor’s Viator, an online travel marketplace. There’s a pesky phone-stealing buzzard that’s pretty wacky, too.

Hang in there, dudes. (Cliff-vertising is a thing these days, previously explored by CeraVe and Confused.com.)

Breaking now, this amusing work bids folks to “Regret less. Do more with Viator” and sign up for tours and experiences around the world.

A second spot takes us to London for a glimpse of Big Ben. Alas, it’s not that Big Ben—just some guy named Ben who’s about average height.

“The real magic of travel is found in what we do in a destination—it’s why experiences so often receive perfect review scores from travelers,” says Viator VP of brand and communications Laurel Greatrix.

“But planning for that perfection can be hard. That’s because so many travelers still don’t know there’s a single place to search, sort and book the world’s experiences—and they find themselves disappointed,” she says. “These latest spots remind travelers of the simplicity Viator brings and the incredible experiences that this simplicity produces.”

Here, they do so through sharp writing, dope visuals and impudent attitude. You can’t bleat that! (Oof. I need to take some time off. The mountains look relaxing.)