Blizzard's Diablo IV Offers Hellish Help With Household Chores

A faceless, red-robed Doomsayer who mows your lawn, washes windows and vacuums? What brand of sorcery is this?

That would be Blizzard Entertainment’s Diablo IV. To hype the game’s open beta, agency VCCP launched a contest running through March 23. Fans can enter online and 130 winners will receive a $200 ThumbTack credit toward household chores and projects. Presumably, those lucky devils can then binge Diablo IV from March 24-26 and the cleaning will still get done.

We dig the freaky but domestically adept entity in this campaign video: 

The #DiabloIV Open Beta is coming.

We’re giving away over $20k in @Thumbtack services to take care of your Earthly duties while you descend into Hell.

➡️ Comment your dreaded to-do list with #Diablo4theWeekend for a chance to win.

RULES: https://t.co/xML8Y3ojDp pic.twitter.com/T69FdIi0v1

— Diablo (@Diablo) March 20, 2023

Now we know how Blizzard tidied up after painting demons all over that French cathedral to promote the upcoming release.

“Gamers have been demanding this new Diablo title for a decade,” says VCCP creative director Geoff Vreeken. “We wanted to remove the guilt from enjoying the game all weekend, so we thought we’d offer to take care of their chores while they play. Sure, they’re battling demons. But cleaning up around the house? That’s true hell. We’ll handle that.”

It’s a cute commentary on our gaming obsession—and fannish fixations of all sorts. A knowing nod that IRL stuff still needs doing, no matter how intensely fantasy worlds cast their spells.

CREDITS

VCCP
Joel Kaplan, Executive Creative Director, Partner
Brendan Robertson, Chief Strategy Officer
Geoff Vreeken, Creative Director
Caroline Johnson, Senior Copywriter
Lauren Finlinson, Copywriter
Jayme Ray, Art Director
Gretchen Lally, Account Director
Katie Nichols, Account Manager
Cara Orlowski, Director of Business Affairs
Jessica Ambrose, Executive Producer
Erin Kelly, Integrated Producer
Joey Zolfaghari, Associate Director of Social Strategy

Unit9 Films
Hal Kirkland, Director
Emily Malito, Executive Producer
Pia-Louise Lauritsen, Line Producer
Powell Robinson, Director of Photography
Nick Brokaw, 1st AD
Rene Vas, Production Designer
Amanda Clune, Production Supervisor

JAMM Visual
Lead Flame Artist: Tim Robbins
Flame Artist: Patrick Dirks
Producer: Anne-Marie DePauw
Executive Producer: Asher Edwards
Beacon Street Studios:
Kate Vadnais, Executive Producer, Mix/Sound Design
Adrea Lavezzoli, Executive Director, Music Production for TV/Film 
Rommel Molina, Mixer / Lead Sound Designer
Kerri Shak, Mix Assistant

Cycle Media
Matthew Griffiths, Editor
Coline Debray, Assistant Editor

Ethos Studio
Dante Pasquinelli, Colorist
Natasha Sattler, Head of Production 
Nat Tereshchenko, Producer