Trapped Mountain Climbers Turn to Snickers

This might not end well

Which sounds more urgent: “We are stranded” or “Help, arm wedged in boulder”?

Wrangling over which text to send may cost a pair of unfortunate mountain climbers dearly unless they can overcome their indecision. Maybe a Snickers Peanut bar can help…

…then again, maybe not. That coyote sounds friendly, though.

“With the ‘Stuck’ campaign, we’re adding a new, hilarious chapter by exploring the world of hunger-fueled indecisiveness,” says Mars Snacking VP of brands Ashley Gill. “It’s a creative platform that allows us to playfully show how Snickers is the perfect solution to that all-too-familiar feeling of being caught in between.”

BBDO N.Y. helped developed the work, which breaks this week across TV and digital platforms.