Cat's Pride Casts Kaiju Kitties in Feline Farce

It's time to 'shrink the stink'

Look out for that comically oversized Main Coon tail!

Titanic tabbies wreak havoc as they stink up houses in commercials from Cat’s Pride.

The brand promises that its litter will freshen up the joint and help humans “breathe easy.”

That’s nice, but the colossal critters in question seem capable of crushing skulls and sucking out our brains. You’ll need an XXL ball of yarn to distract them and make it out alive.

The dogs on the block are nervous—and rightly so.

We’re told that the kitchen table tail swipe was captured in one take, sans AI, with the art department creating the appendage in question.

“Odor is invisible, but the stress it creates can be overwhelming,” says Adam Von Ohlen, CCO at Two by Four, which developed the campaign “By bringing both odor and weight to life as giant cats, we created a fresh, unforgettable way to dramatize Cat’s Pride’s performance and the relief it delivers.”

Next, a dude take a tail to the face and winds up flat on his back:

He hung in for numerous hits to get the perfect shot. (They need to release a BTS reel showing all of them ASAP!)

The Norman Brothers directed via Dreamboat Pictures. Ads break today across various video platforms.