Great Lunar New Year Campaigns From Apple, Pizza Hut, Watsons

Here are some great Lunar New Year campaigns, curated by Muse sibling Ads of the World…

Pizza Hut, ‘No One Is Left Behind’

In this touching entry from Ensemble, a daughter’s method of seeking her dad’s attention unfolds as the Year of the Dragon dawns:

MR. D.I.Y., ‘What’s Wrong With Grandpa?’

MR D.I.Y. collaborated with Fishermen Integrated on a memorable web film guaranteed to warm hearts and tickle funny bones:

FairPrice, ‘More Reasons to Celebrate’

The Homeground United collective (eg+, TBWASingapore, designory, OPRG) revives the ancient tale of the Great Race from Chinese mythology, highlighting the Dragon’s spirit of kindness, sharing and inclusiveness:

Panda Express, ‘Traditions Shared’

In this campaign from The Many, Mr. Lee and his family invite young Jordan to join the celebration and experience their rich traditions:

Watsons, ‘Enter the Dragons’

No Lunar/Chinese New Year collection would be complete without at least one over-the-top martial arts exhibition. This year, retailer Watsons in Malaysia unleashes “Enter the Dragons,” featuring a star-studded cast:

Apple, ‘Don’t Make It Complicated’

TBWAMedia Arts Lab APAC launched its first original “Shot on iPhone” work for the brand in Vietnam. It’s a tale of young love, with twists to spare: