2024 Lifetime Achievement Award

#WFH Diaries: Geet Rathi of TBWAIndia

As the COVID-19 pandemic continues to wreak havoc on everyday life, we’re poking creative industry folks to see how they’re faring. Here’s what’s up with TBWAIndia’s creative and design director, Geet Rathi.

Where are you living right now, and who’s with you?

Home finally with family.

What’s your work situation like at the moment?

I am catching up more with all my team members than ever before. 

Describe your socializing strategy.

I am excited about the “Watch Party” feature on Facebook. I didn’t know it existed till the past few days.

What are you reading?

Love in the Time of Cholera. Trying to get some magical realism while at home! 

What are you watching?

I have finished most of the good shows. Any suggestions? 

What are you listening to?

Apart from creating a new playlist on Apple Music, I have been listening to a lot of live recordings of amazing Indian classical music.

How are you staying fit?

Working from home needs more discipline, so the workout apps really help!

Have you taken up a hobby?

Not yet, but I am more invested in gardening than ever before.

Any tips for getting necessities?

This is the best time to reflect on how many things you need around you. I am minimizing my necessities.

An awkward moment since all this started.

I ordered some food and the delivery box had a sticker on it with the body temperature of the entire team who handed the box to me.

Best work email you got since all this started.

An invite for a group call, to just have coffee together! 

An aha! moment since all this started.

I realized that 2020 has its own plan! Just sit back and relax. 

What’s your theory on how this is going to play out?

This is a step towards better health, and this, too, shall pass. 

See the full “WFH Diaries” series here.

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