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#WFH Diaries: Rich Silverstein of Goodby Silverstein & Partners
As coronavirus lockdowns persist around the globe, Muse is checking in with creative people to see how they’re faring. Below, we catch up with Rich Silverstein, co-chairman and partner at Goodby Silverstein & Partners.
Give us a one-line bio of yourself.
In 1979, Hal Riney introduced me to Jeff Goodby.
In 2010, we became Clio Lifetime winners.
In 2019, we somehow found ourselves Lions of St. Mark.
Where are you living right now, and who’s with you?
In a skylighted 1927 knitting mill factory loft with my wife Carla Emil and Felix the cat.
What’s your work situation like at the moment?
Couch, chair, dining table, kitchen counter, deck, bed.
Describe your socializing strategy.
Talk and comb Felix, a little Zooming with humans.
How are you dealing with childcare?
As cheerleader, “We will get through this.”
What are you reading?
The New Yorker, “How Mitch McConnell Became Trump’s Enabler-In-Chief.”
(Truly evil.)
What are you watching?
Shtisel on Netflix. A tour de force of acting.
What are you listening to?
Leonard Cohen.
Perfect for the times, powerful, companionate, meditative and poignant.
How are you staying fit?
That’s the easy part. Cycling to the Gold Gate each morning.
(Or what I was doing pre-virus.)
Have you taken up a hobby?
Eating.
Any tips for getting necessities?
Order a shitload of food and it magically appears.
An awkward moment since all this started.
I was accused of “sleeping” on a bench (apparently against the rules) at Salesforce Park.
Yes, I had sunglasses and headphones on, and classical music playing, and yes, my eyes were closed.
But I don’t think I was sleeping.
Best work email you got since all this started.
Zach wrote that we had won a boatload of awards. This was affirmation of our multiple talented staff.
An aha! moment since all this started.
I could wear a thick bandana.
What’s your theory on how this is going to play out?
Humans have a short attention span.
I’m afraid we will just go back to ruining the environment.
