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Best in Breed: NFL's George Kittle Kills It in Ads
For Little Caesars, he's putting on the dog
San Francisco 49ers tight-end George Kittle is beside himself these days.
You’ll see what we mean in the :30 below from Little Caesars. It’s a retro-sitcom sendup, “The Kittles,” which, we’re told, “was filmed before a live studio pizza.”
Suited up for game-day and carrying pies, GK proclaims: “Look alive, dipsticks. I’ve got Little Caesars!”
And that’s just the first five seconds. There’s nearly half a minute of buffoonery to follow.
The characters share a certain resemblance…
Maybe they live next store to the Usain Bolt clan. Are they watching the game on DirecTV, George’s other high-profile commercial partner?
“Once we told George that he would be playing five different roles, he fully immersed himself in the characters and their backstories,” Jameson Rossi, GCD at McKinney, which developed the spot, tells Muse. “On set he came prepared with different voices, laughs and even facial expressions for every single character.”
Wait. He plays the dog, too?
On social, jokes about “Kittle Caesars” and “George Kibble” abound. Bow wow!
The work breaks wide this week across TV and digital.
