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Cadbury Unwraps a Sweet Tale of Love and Memory
Plus 'Name the Bias' and more great work from Europe
Simon Connor wrote a warm and painful Alzheimer’s-awareness piece for Cadbury U.K. titled “Memory.” Created by VCCP, the work kicks off with a woman who gifts her father a Cadbury Wholenut bar, triggering a memory he recounts without realizing who she is. The daughter’s bought him a Wholenut every year since she was a child … and it’s only now she discovers he and her mother quietly laughed about it because he’s not a nut person. “But don’t tell,” he warns this ostensible stranger. “It makes her so happy.”
In “Dance Fight,” Deezer and BETC Paris invite you to “live the Music” with a boxing match that heats up when a woman plugs her music in. It’s not a Guy Ritchie scene or anything, but it nicely illustrates how tunes can change a mood, and even fortunes. It probably also owes a big debt to Fortnite. The work is notable because LGBTQ+ creatives were at its heart and they wiggle in some solid moves, including choreo from disco and ballroom dancing. Blink and you’ll miss all that physical sophistication.
What’s in a name? A lot, actually. In the U.K., People Like Us and agency Worth Your While launched “Name the Bias,” a freestyling manifesto about how a person’s name can influence what jobs they get, their pay and ultimately their destinies. In the U.S., there’s this tacit idea called the “Oscar Rule”: If your name is too complicated to pronounce when a person takes it out of an envelope and has to say it in front of a bunch of people, you’re going to suffer. We can do better. (But we can probably start by actually teaching people in school how to read.)
The German-sounding Deutsche Markenbutter is one of Bulgaria’s favorite butter brands. But the name isn’t exactly intuitive. “If You Didn’t Know Now You Know,” created by agency Nitram, plays on the idea that in order to identify it, it helps to know it’s the butter with a milkmaid on the label. But before learning that, you’ll learn a lot of stuff you should know anyway! Like how you should pull the handbrake if your car isn’t in gear. And also, if you’re gonna rob a place, it helps to assume there’s more than one alarm. You know, basic knowledge.
Angela Natividad is the European markets editor at Muse by Clio. She also writes about gaming and fashion, and whatever else she’s interested in, really. She’s based in Paris and North Italy, so if you’re local, say hi. She might eat all your food.
