2024 Lifetime Achievement Award

Paul Foulkes

Location

San Francisco

Portfolio

paulfoulkes.com

One-sentence bio

Bay Area art director/cd, specializing in humanizing the complex in unexpected ways.

Creative philosophy or approach

Perfectionist. Passionate. Relentlessly curious.

Recent work I’m proud of

The Levi’s “Circles” film celebrates both our unique individuality and our shared humanity. It’s been viewed over 60 million times worldwide and was one of YouTube’s most watched ads of the year.

Recent work I admired

“It’s a Tide Ad” 2018. A perfectly executed and ownable takeover of the Super Bowl. It made everything else seem small in comparison.

Clio Sports Awards Show