Pablo Ferrero

Location • Title

Miami • Creative Director

Portfolio

https://www.fwcadvertising.com

One-sentence bio

25 years designing around the world.

Creative philosophy or approach

Communication should be precise and beautiful.

Recent work I’m proud of

NAVIS. I started the project as a marketing exercise, and 10 years later, it is one of the top three yacht design magazines in the world.

Link to campaign: https://www.navisyachts.com

Recent work I admired

I received the last Nike campaign a few days ago, and it is perfect, from the script, to the execution, to the tagline. It is the type of campaign I would love to create.