Moataz Mohamed

Location • Title

Cairo, Egypt • Senior Art Director

Portfolio

https://www.behance.net/MoatazCreative

One-sentence bio

Art director who love challenges, creating ideas and implementing them like breathing oxygen in the air.

Creative philosophy or approach

In advertising there is always a solution, but the challenge is how you see it creative and can add to the client and the society with your taste and style.

Recent work I’m proud of

This was my first campaign in Samsung Egypt and it was very challenging in terms of time and I was really proud to create it from the creative concept to the Art Direction and copywriting only in 5 days, The Idea was to chose the three most common Egyptian habits in Ramadan and showed how Samsung’s features elevate those habits to enticing experiences through Egypt’s most loved celebrities and figures.

Link to campaign: https://www.behance.net/gallery/81418929/Samsung-Galaxy-A70-Ramadan-Campaign

Recent work I admired

Burger King “Social Distancing Crown” to help customers keep a safe distance from each other in a fun way, Creative and smart.