Joe Moon

Location

New York

Portfolio

watchthemoon.com

One-sentence bio

I’m a military veteran and an award winning ad creative.

Creative philosophy or approach

I’m one of those crazy people who think creativity can solve anything. I try to inject storytelling in to everything I write.

Recent work I’m proud of

Field Trip to Mars was a few years ago. That project speaks for itself. But more recent is a project for Theraflu. I wrote that campaign on a whim. We were about to lose the client anyway and decided to make something that’s fun for once. And they bought it.

Recent work I admired

Aviation Gin. Ryan Reynolds is tapping into current events and is staying relevant. He’s killing it.