2024 Lifetime Achievement Award

Jesus Franco

Location

Atlanta

Portfolio

https://jefr1989.com

One-sentence bio

Bilingual creative copywriter and a legal alien in Atlanta.

Creative philosophy or approach

I believe the digital and physical world are one in advertising, integrating both to create powerful campaigns. It’s not just about selling products, but creating social awareness through brands and making a better country. Because to have great ideas, you have to see the small details.

Recent work I’m proud of

“The Invisible Police.” It makes me fall in love of advertising and showed me a different perspective. We can make a big impact and make the difference in our city (or country).

Recent work I admired

ThisAbles from Ikea. It’s a great example of how a brand can make a great social impact.

2024 Lifetime Achievement Award