Ivana Bobic

Location

London

Portfolio

http://www.ivanabobic.com

One-sentence bio

Director making commercials and music videos. Currently writing my first (horror) film.

Creative philosophy or approach

Creativity is a way of understanding the world. It’s a way to say that we’re alive.

Recent work I’m proud of

I am most proud of a film I made for breast cancer awareness charity Coppafeel! with Fold 7’s Lucy Aston. It was a truly important message that could save lives and also featured the first ever female nipple on British daytime TV.

Recent work I admired

I loved Spike Jonze’s ad for Medmen. A script that doesn’t shy away from a political message, told seamlessly through a simple visual.