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How Ikea Made History in 1994 With the First Gay Couple in an Ad
A look at Deutsch's historic spot, and where we are today with LGBTQ+ representation in ads
On this new episode of our Tagline podcast, we close out Pride Month with a look back at the 1994 Ikea commercial that was the first mainstream ad ever to feature a gay couple. We chat with many of the folks who worked on the spot at Deutsch—about the bold concept, the unconventional writing and filming, the praise and the backlash, and where we are now, 27 years later, in terms of LGBTQ representation in ads.
Listen to the episode above, or subscribe to the show wherever you get your podcasts. And below, check out “Dining Room” and a bunch of other spots from the “Life Stages” campaign.
Episode 12 guests
• Patrick O’Neill, chief creative officer, Patrick Thomas O’Neill LLC
• Dallas Itzen, freelance writer
• Linda Sawyer, co-founder and CEO, Skura Style
• Paul Goldman, director
• Val DiFebo, CEO, Deutsch NY
• Will Speck, director
‘Dining Room’ and other spots from the campaign
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