2024 Lifetime Achievement Award

Wolff Olins

How to create merch that's low waste and high emotional connection
And what marketers can learn from them
True inclusivity means centering marginalized communities in the design process from inception to production
On Legos, Clippy, Zocdoc and defining the design agency's next era
Ushering in a new wave of inclusive design
Are we doing enough to unlock everyone's unique superpower?