2024 Lifetime Achievement Award

Sweden

What's Up With This Vodka Brand's Brutally Honest Packaging?
An experiment in extreme transparency
by Tim Nudd
Swedish Sports Brand Gives U.S. a Discount Until We Have Universal Healthcare
Craft offers 10.7 percent off
by Amy Corr
A Real Astronaut Ponders Earth's Fate in Swedish Electric-Car Ad
Polestar channels the 'Overview Effect'
by David Gianatasio
McDonald's Sweden Crafted a Music Video to Help the Country's Youth
Nord DDB reimagines the classic 'Open Your Door'
by Maria Tsangarakis
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Lifetime Achievement Award Recipient
'A Terrible Idea.' Volvo Reminds Us How We First Reacted to Seatbelts
F&B takes a look back, as the automaker pushes even further into safety
by Angela Natividad
Lifetime Achievement Award Recipient