CLIO Health

Siegel+Gale

The Principles of World-Class Brand Storytelling
Hero, setting, plot—and how to combine them to bring your story to life
by Carolyn Griffin
10 Great Album Covers, Chosen by Amy Chen of Siegel+Gale
The Mars Volta, Duran Duran, Sega Bodega and more
by Amy Chen
Leica: How a Classic Brand Has Adapted to Remain Timeless
A move into watches is its latest evolution
by Mei Wing Chan
2 Minutes With … Clinton Clarke, Digital Creative Director at Siegel+Gale
On AARP's brand refresh, Creative Confidence Podcast, and Patrik Hübner's design innovations
by Jessica MacAulay
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Keeping Your Brand Voice Fresh When Creativity Is Stale
3 paths to something fresh, unique and ownable
by Alexandra George
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