2024 Lifetime Achievement Award

Saatchi & Saatchi New York

Backstreet Boys Want It That Way for P&G's Downy
Saatchi NY throws in an NSYNC joke, too
by David Gianatasio
'It's a Tide Ad.' How P&G Won the Super Bowl by Ignoring the Rules
This week on Tagline, we look at the making of Saatchi & Saatchi's epic 2018 campaign
by Tim Nudd
That Preview for 'Doctor Strange in the Multiverse of Madness'? It's a Tide Ad
Saatchi brings Tide to the MCU with help from David Harbour, Benedict Wong
by Amy Corr
2 Minutes With … Daniel Lobatón, CCO of Saatchi & Saatchi NY
The Peruvian creative on his work for Tide, MLB and more
by Tim Nudd
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