Newsletter
Ryan Reynolds
It depends how badly he wants an NBA franchise back in Vancouver
The hypemaster's rise, from Deadpool to Fubo
Ever the master of cross-promotion
Another meta marvel from Maximum Effort
Empire Records is a cult film—but not a cult
Hollywood A-listers joined in the fun
The wackiest co-branding so far this year
Ryan Reynolds finds ChatGPT 'mildly terrifying'
They 'Lead From Behind' in fight against cancer
Meet 'advertising's fresh-faced golden boy'
